History
F.E.T.I.S.H. For Esthetes There Is Still Hope
In 1997, from his living room in Zurich, Patrick Peritz established design agency F.E.T.I.S.H. (fet·ish also fet·ich (fet'ish, fe'tish): An object of unreasonably excessive attention or reverence). Having first studied economics, Patrick acquired production experience in China. After a short time employed as a product manager, he took the risky decision to manage the product development of a small snowboard brand – and learned how to draw at the same time. Combining an economics background with a zest for creativity Patrick believed in his recipe for success. To expand on F.E.T.I.S.H. and its potential, Patrick opened up the company’s services to other brands. As one of the first design companies to work with computers to develop tech packs, the business grew fast. Within a short time, F.E.T.I.S.H. began to hire people with a good design background. One of the first Brands F.E.T.I.S.H was involved is ZIMTSTERN, the most authentic swiss snowboard company. This two young companies grew together for nearly 5 years.
November 1999 saw the next important step in the evolution of F.E.T.I.S.H. On design and production trips to other continents, the crews from F.E.T.I.S.H. saw many great brands that had never been offered to the fashion crowd in Europe. To facilitate their entry to Zurich, the design network opened a ‘brand laboratory’ via a shop called THE GLOSS, a high-level street-wear shop. Again and again The F.e.t.i.s.h. discovered new labels: The GLOSS was the first shop offering CHEAP MONDAY outside of Sweden, thanks Mats, RVCA is sold in the GLOSS already more than 3 years, also Creative Recreation was brought to Europe by the first time by Patrick. Actually THE GLOSS engages three stores in Zurich, Luzern and a franchise shop in Shanghai. THE GLOSS offers F.E.T.I.S.H. a useful side-effect: Since most of its labels are brands from innovators for innovators, F.E.T.I.S.H. has access to these fresh looks, combined with a commercial check via the stores.
Since early October 07 F.E.T.I.S.H. has a new adoptive daughter. The exclusive Streetwear Boutique GRAND is part of the F.E.T.I.S.H. family. Grand strikes back with uncompromising Streetwear. Determinedly Grand carries labels originating in the skateboarding / street culture. Labels launched by design luminaries and artists, influencing and living the Zeitgeist of contemporary Streetwear. The range includes Japanese labels such as Visvim, Neighborhood, Idiom . Straight out of the US, Grand presents the most exclusive Nike sneakers and slickest clothing, whose special collections evolve from collaboration with the hottest hip artists. But insiders will also find labels like Futura Laboratories, Triumvir, Hellz Bellz, Kid Robot, JB Classics or Pegleg. A multitude of items are only available at Grand. And finally F..E.T.I.S.H. has his own little gallery, GRAND GALLERY.
Today F.E.T.I.S.H. is a group of four graphic designers, three technical outerwear designers, six street-wear designers and one product designer. F.E.T.I.S.H. worked on projects with the world’s leading brands in snowboard/freeski outerwear (BURTON, QUIKSILVER, VANS, ROSSIGNOL, VÖLKL...), street-wear brands (CARHARTT, EASTPAK, QWST...) and some outdoor brands (VAUDE, ODLO...). Urban, Skate, Surf and Snow is the F.E.T.I.S.H. territory. For this target market the specialists work on all kinds of products: outerwear, t-shirts, knitwear, gloves, shoes, bags, POS systems, toys, catalogues. The F.E.T.I.S.H.ists are invited to consult brands based in Europe, USA and Japan.
F.E.T.I.S.H. aims to create as much devotion to fashion and design as possible. We believe For Esthetes There Is Still Hope!