F.E.T.I.S.H. CONSULTING

News Archive

THE GLOSS POP UP

Then suddenly…

At 6:01 pm the F.e.t.i.s.h. crew rolls out an entire store onto the square, out of nowhere. First, well - it's just a heap of used stage cases. The crew approaches the Lee Cooper Flagship Store and starts setting up a store-design. The stage case heap starts mutating into a store. Yeah right.

At 6:30 The “Gloss Pop Up Store” has been built – in no time. The F.e.t.i.s.h. crew now starts decorating – with a single iconic medium: duct tape.

At 7:00 The Gloss Pop Up is built.

The look is inspired by rock stages. All the objects were found at concert venues and clubs, near the 'Original Gloss’ on Hardstrasse. So the “Gloss Pop Up Store” will bring creative counter culture vibes to the very busy yet very traditional Niederdorf.

The brand selection reflects the shop range, all the brands are linked to the music industry. The silhouettes are inspired by UK indie rock bands and very modern French 'Vive le Rock Labels'.

“The Gloss Pop Up” offers Cheap Monday, April 77, Surface to Air, Olga de Polga, RDMC, Anti Sweden... this brand selection is for sure unique – and more so unique on pricing.

Again The Gloss beat goes on..:..:..:..:..:

26/05/2009

GRAND X SNEAKERNESS Collection by F.E.T.I.S.H.

Great things are happening around the "Sneakerness Show", but it does seem pretty insane to launch a new clothes collection just for a one-off show. Not for them, as they've always been on that side, where excitement is, and unpredictable twists, that make things much more interesting. The Sneakerness crew is always up for surprises and it seems they were able to convince GRAND'S mother-company F.e.t.i.s.h. to realise a nearly impossible idea: design and develop a small sneaker inspired collection – for a show in just 2 months.

So, sneaker prints on oversized T-shirts? Couldn't be farther from reality, F.e.t.i.s.h. Design has created a collection with a very subtle approach and transferred their ideas into every detail the whole nine yards! Could they have possibly done any less, working for brands as Burton Snowboards, Vans, Quiksilver, The North Face and many more? A hell of a challenge, in 2 months, but they, as usual, delivered.

The whole collection is based on greyscale colours, except for some colour hints connected to the “Sneakerness” colors. All your favourite sneakers will match those outfits perfectly.

Items have a so-called sneaker plate included, which you can remove and attach to your favourite sneakers. All cords and bands are in fact shoe laces with high quality metal endpieces. Never overloaded, still cleverly linked to the sneaker collectors cult. Yes, get ready for surprises. Isn't that what we're all expecting?

Check out the collection at www.sneakerness.ch
and also in the webshop of GRAND Boutique & Gallery www.grandism.com

26/05/2009

ZURICH vs. SNEAKERNESS vs. F.E.T.I.S.H.

Psst! Just another Guerilla-Marketing-Project...

12/05/2009

EASTPAK feat. F.E.T.I.S.H.

F.E.T.I.S.H. did a big part of the inline collection graphics for Winter 2009. We worked around with faded rasterized prints and the results are awesome, the developer team did a great job, thanks. All of us really can't wait until the products hit the shops. And you know what, we already delivered the artwork for Spring 2010 - it's gonna be soo freshh

30/01/2009

F.E.T.I.S.H. vs. ISPO

"They don't give you gold medals for beating somebody. They give you gold medals for beating everybody..."
crowning our fellow compatriot Didier Cuche with one of our signature masks on his precious head.

11/02/2009

F.E.T.I.S.H. Compilation

F.E.T.I.S.H. vs. BBB

F.E.T.I.S.H. @ Bread and Butter Barcelona

The F.E.T.I.S.H. crew did a first shot of sticker attack at Bread and Butter in Barcelona.
Just put some sticker and wait for the creativity of the the folks.

23/01/2009